“Contextual Advertising” is also known as content-targeted advertising, which means that your advertisement is shown on a Web site that is 'in context' to your specific product or service. This advertising technology works by publishing your text or rich media advertisement on the relevant affiliated Web sites that best match your selected targeted keywords or channels.
Ikojo serves over 250 million ad impressions each month by partnering with over 40,000 specialized Web sites. Your ad listings will instantly appear on our affiliated Web sites that have related content to your product or service. Our network is constantly improving to deliver ever more conversions and greater returns on investment (ROI).
Ads are served using an algorithm that matches page content to an advertiser’s keywords. Contextual advertising is simply a method of distributing ads beyond search engine results pages. This helps you, the advertiser, get closer to a user who is farther down the research and/or purchase cycle.
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