“Pay per click” (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target markets will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engines, or anywhere a webmaster/blogger chooses on a content page.
Targeting Potential Customers
Your future customers are spending their time on search engine sites looking for your products and services. What better way to connect with your audience than to display your ads while they are searching.
People conduct searches in a variety of ways, using queries that can be hard to predict. To make reaching your audience more effective Ikojo offers Broad, Smart, and Negative Match targeting options that give you control over when and where your ads appear.
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